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  • Writer's pictureAirtime Media

How To Make Money Running PI Radio Commercials

Updated: Nov 24, 2022

The number one thing you’re probably asking yourself right now is: “Will I make money running PI Commercials?” The business has been around for ages. PI means “Per Inquiry,” and its modern term is “Cost Per Call.” We prefer the old school terminology for PI Advertising. Going back to the question: Will you make money?” YES! But the real question is always, HOW MUCH? What are you giving up in terms of your media time, and your personal time? And then, Is it worth it?

We think it is! With nearly 40 years of experience in the radio and media business, we at Airtime Media have learned things that you can do to help you make more money. Here are some helpful tips:

Campaign performance matters

When you’re looking at running PI Commercials, don’t just look at the rate of what you’re getting paid per lead. Find out which campaigns are performing the best. At the end of the month, would you rather make $100 from one $100 lead? Or $750 off a $15 cost per lead? We know, that’s a no-brainer decision. But we do challenge you to ask yourself that question when determining what commercials are best for you to run.

Cashflow pays the bills

Whether you make a few hundred or a few thousand dollars a month, it all adds up. Stations use the money they make from running PI Spots to pay for a variety of station expenses. At the end of the day, it’s cash flow. And with our Amazon barter program, we can pay you in trade that’s good on the #1 retail platform in the world.

Hitting the right audience is key

Determine what demographics does your station reach, and do the commercials hit your audience? We’re experts at knowing our products and producing commercials that hit the right market. And for sure, you’re the experts at your station. By combining our knowledge, we can help you choose commercials that precisely hit your target audience and help you make more money.

More advice and tips to come.

Per Inquiry Radio Commercials

For more information on how to turn your unsold inventory into revenue, and make more $$$ for your station, call us at 888-373-8463 or send us your details to GET STARTED NOW.

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