Rise of Direct-to-Consumer Selling in US Retail Market
As COVID-19 continues to spread like a wildfire in the US, with over 5 million positive cases, the country's economy remains in survival mode. The challenge to recover from recession is huge for almost all businesses. However, as the country tried to walk it over in the past few months, a lot of things have changed. The US retail industry is worst hit by the pandemic, brick-and-mortar retailers initially agonized to surpass the challenges and keep up with the fast-changing market trends, but surprisingly realized massive opportunities from the ashes to remain competitive and rise despite the impact of COVID-19.