The Impact Of TV Ads On Consumer Buying Behavior
Even amid the relentless rise of digital advertising media, television reigns over the diversifying platforms. In a survey conducted in October 2021, 50% of US advertisers said that video is the most profitable and beneficial media type in hitting business goals, with 47% believing that TV takes the top spot – a notch lower than digital video’s 46%. Several big-name brands also acknowledge TV's supremacy in achieving their key performance indicators (KPIs) throughout the marketing funnel. Indeed, TV is indispensable for tapping broader audiences and creating comprehensive brand awareness.