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The Impact Of TV Ads On Consumer Buying Behavior

The Impact Of TV Ads On Consumer Buying Behavior

Even amid the relentless rise of digital advertising media, television reigns over the diversifying platforms. In a survey conducted in October 2021, 50% of US advertisers said that video is the most profitable and beneficial media type in hitting business goals, with 47% believing that TV takes the top spot – a notch lower than digital video’s 46%. Several big-name brands also acknowledge TV's supremacy in achieving their key performance indicators (KPIs) throughout the marketing funnel. Indeed, TV is indispensable for tapping broader audiences and creating comprehensive brand awareness.

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Direct-Response TV: Then, Now, And Beyond

Direct-Response TV: Then, Now, and Beyond

There are only three key aspects to remember when you hear direct-response advertising: engaging content, a tempting offer, and a persuasive call-to-action. Direct-response television or DRTV marketing refers to ads that urge TV viewers to react by heeding a specific prompt. It could be a commercial promising a discount for consumers who visit a particular website landing page. It could also be a good deal of product or service for customers who call a given telephone number.

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