Direct-Response TV: Then, Now, And Beyond

Direct-Response TV: Then, Now, and Beyond

There are only three key aspects to remember when you hear direct-response advertising: engaging content, a tempting offer, and a persuasive call-to-action. Direct-response television or DRTV marketing refers to ads that urge TV viewers to react by heeding a specific prompt. It could be a commercial promising a discount for consumers who visit a particular website landing page. It could also be a good deal of product or service for customers who call a given telephone number.

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