Radio advertising is one of the most dominant marketing strategies for offering exceptional returns on investment (ROI). Not only is it a lot cheaper than other media properties, but it also has the significant advantage of reaching a larger audience. The radio boasts a weekly reach of 82.5% among U.S. adults, each of whom averages 99 minutes of listening time per day. The majority of these 99 minutes are spent while commuting or traveling. Radio's portability promises advertising accessibility that enables marketing to occur in places and times that other media properties may have difficulty reaching or tapping into.