As COVID-19 continues to spread like a wildfire in the US, with over 5 million positive cases, the country's economy remains in survival mode. The challenge to recover from recession is huge for almost all businesses. However, as the country tried to walk it over in the past few months, a lot of things have changed. The US retail industry is worst hit by the pandemic, brick-and-mortar retailers initially agonized to surpass the challenges and keep up with the fast-changing market trends, but surprisingly realized massive opportunities from the ashes to remain competitive and rise despite the impact of COVID-19.
An average American uses radio on a daily basis. But do you ever wonder how radio is being utilized on a typical day now that the world is on pandemic? According to the second quarter 2020 Share of Ear study released by Edison Research, the vast majority of Americans still listens to AM/FM radio. Despite the Coronavirus, AM/FM radio remains the nation’s leading audio platform with a 43% share of time spent with audio among persons 18 years of age and up. In fact, audio listening time increased during the pandemic as audiences stay inside their homes to look for sources of reliable information and entertainment.
The number one thing you're probably asking yourself right now is: "Will I make money running PI Commercials?" The business has been around for ages. PI means “Per Inquiry,” and its modern term is “Cost Per Call.” We prefer the old school terminology for PI Advertising. Going back to the question: "Will you make money?" YES! But the real question is always, HOW MUCH? What are you giving up in terms of your media time, and your personal time? And then, Is it worth it?
In today’s hyper-connected world, businesses must learn to capitalize on the exponential growth of communication through radio, TV and online media. If you are a business owner who constantly thinks of how to get leads and increase sales for your business, ask yourself this question: “How can I effectively and efficiently test out a new program that’s radio and TV-based, and build a system that literally generates thousands of calls a week?”
If this is something you like to happen, we at Airtime Media can give you a simple strategy on how to achieve it. Among so many advertising strategies, the power of spoken words may have greater impact in delivering calls and leads to your business.
It appears that this pandemic will force a lot of established businesses to be closed for some time. Some companies are already facing challenges in sales and revenue aspects. At this trying times, Airtime Media formulated our very own Economic Stimulus Plan to help support businesses with our Guaranteed Radio/TV Cost Per Call Campaign services.
Realize this: With this global crisis, people are turning to digital alternatives! Consumers are home now, watching television and listening to radio for life saving information. They are NOT going out and relying solely on their phones to CALL and SHOP. Now is a great time to extend services to your customers.
We Are Airtime Media - The Guaranteed TV and Radio Advertising Experts. We will help you spend your advertising dollars on advertising methods that bring in customers.
If you are a business owner trying to grow, you are constantly asking yourself this question: “How can I use my marketing dollars in a way that can literally generate hundreds or thousands of leads a week at a price that I can make money?” Not many Radio and TV Stations and companies can guarantee results. At Airtime Media, we do! This gives you an absolute advantage in marketing and controls your ROI.